Following the May release new brand concept "because of love, and be good", McDonald's in China today announce the first under the idea of environmental protection measures: the company will further reduce the plastic on food packaging, gradually stop using plastic straws.On June 30, Beijing, Shanghai, Guangzhou, Shenzhen near the eat-in restaurants and to go first, customer can through the new lid to drink the cold drinks do not contain solids (like coke), related to reduce plastic move will cover all the restaurants in mainland China in 2020 years.At that time, is expected to reduce each year about 400 tons of plastic consumption.
“McDonald's loves more than food and service," said Zhang Jiain, CEO of McDonald's in China. "We also love our communities and environment and strive to build a beautiful China. We believe that taking one small step away from straws on the scale of McDonald's can be a big step towards sustainability. Over the past decade or so, we have continued to carry out the 'green packaging' campaign. In 2007, we took the lead in replacing carry-out plastic bags with paper bags, reducing the total number of plastic bags by over 2.5 billion. In 2010, McWhirlwind changed its packaging to paper cups, reducing the number of plastic cups by more than 500 million. In 2015, the size of knife and fork was optimized to reduce the plastic consumption by about 10%. By 2020, 100% of our paper packaging will come from Forest Stewa (Forest Stewardship Council)
"Plastic reduction is an important measure to protect the ecological environment and an urgent need for sustainable development," said Xu Guang, President of the China Environmental Protection Foundation. McDonald's initiative in reducing plastic straws has led consumers to adjust their consumption habits, played a positive role in reducing plastic, and made a positive contribution to the protection of the ecological environment. Environmental protection requires the joint participation and actions of enterprises and the public. We should all start from ourselves to help build a 'beautiful China'."
Before the United Nations environment programme (unep) representative office project officials, the Chinese association of synthetic resin, plastic recycling branch secretary-general Dr Jiang Naqing said: "the reduction model is one of the sustainable development which is an urgent need to solve the problem Plastic straw small size are difficult to recycle, if not handled properly, will pose a threat to the ecological environment. McDonald's positive action in reducing plastic straw, plastic to reduce the common to the entire society play a positive role."