On December 9, 2021, the authoritative color agency PANTONE released the representative color of 2022 - Periwinkle Blue Very Peri (PANTONE 17-3938 Very Peri), PANTONE 17-3938 Very Peri combines the characteristics of blues with purple red The undertones show a lively, cheerful attitude and vibrant presence that encourages courageous creativity and imaginative expression.

The annual representative color of PANTONE is of great significance and affects the design decisions of designers in various industries, especially the fashion textile industry and graphic design. In any case, the research and analysis of color affects our creation every time. Good colors can convey product emotions, convey emotions, and create memory points. PANTONE 17-3938 Periwinkle Blue, the new Pantone color, will inspire individual creativity and creativity with a bold look for the year ahead and beyond.

The extensive color trend research conducted by the Pantone Color Institute saves your own business countless hours of marketing research. When the new color of the year is announced in December, you and your designers should work out how to incorporate it into your own business.

The Pantone Color of the Year is a forecast of color trends for consumers, which means it is intended to be used in consumer products and designs created for customers. Some creative brands update their look with new colors every year, but most businesses can't handle such a big change.

Color of the Year is intended for marketing and product creation, not necessarily rebranding. This means you can create ads with the new colors without having to change the logo or brand colors.